Lew Peterson is a California native whose well-known family has deep roots in Sonoma and Mendocino County agriculture. He was raised in Petaluma, California, where at an early age began working in the dairy and ranching industries. During his youth Lew was introduced to grape growing and winemaking by his grandfather, Lewis Heinzman.
Lew has extensive experience in construction, and has worked on noted winery projects including the Kendall-Jackson Visitors Center, La Crema Winery, Chimney Rock Winery, Artesa, and Domaine Carneros. He has completed courses in Wine Sensory Evaluation at UC Davis, courses in Wine Marketing at Santa Rosa Junior College, and has travelled to Italy to study olive growing and oil production.
Lew is a Certified Flight Instructor -Instrument, and served as Chief Corporate Pilot at De Loach Vineyards from 2000 to 2003. During that time he also worked in many aspects of winegrowing, marketing and hospitality. In 2003 he became Vineyard Manager for Hook & Ladder, and played an important role in the construction of the winery and tasting rooms, and grounds.
During his free time Lew enjoys diving for abalone and hunting for deer, elk and wild pigs. He serves as a flight instructor, check pilot and mission pilot for the Air Force Auxiliary Civil Air Patrol.