The Beginning
In 1970, San Francisco firefighter Cecil DeLoach and his wife Christine purchased the prized Barbieri Ranch in Russian River Valley's coveted Olivet Road district. Both came armed with advanced degrees in anthropology but no background in farming or grape growing. That said, they had long dreamt of finding land their family could own and work together. For his part, Louis Barbieri, whose father Itilo planted the vineyard in 1905, was gratified to pass the vineyard on to a family committed to honoring its past and stewarding its future. During those early years, Cecil continued his "day job" as an SF firefighter while he and Christine delved into their new roles as grape growers. They took classes at Santa Rosa Junior College and UC Davis, read everything about grape growing and winemaking they could get their hands on, and availed themselves of the generous mentoring offered by neighboring growers and vintners—many of whom had tended the area's "old vines" for decades.
Pioneering Russian River Valley
In 1973, the DeLoach family became the first to plant Pinot Noir on Olivet Road when they purchased a second vineyard property not far from their Barbieri Ranch. The 17-acre site still has Old Vine Zinfandel (planted in the 1880s), and the DeLoaches planted Chardonnay, Pinot Noir, and Gewurztraminer. It would later become home to the family's first winery, DeLoach Vineyards. By the time DeLoach Vineyards opened its doors in 1975, Cecil and Christine had emerged as leaders of the Russian River Valley movement and were among the first to use that designation on their labels. Cecil and Christine were founding members of the Sonoma County Winery Co-op, with Cecil going on to become president of the group.
Shaping an Industry
Both Cecil and Christine have served as board members for Sonoma County Vintners, California Wine Institute, and Sonoma County Vintners Co-Op. Christine and other members of Sonoma County Vintners worked tirelessly to research and petition the TTB for Russian River Valley's appellation status, which was granted in 1983. The DeLoaches also championed the site-sensitive and environmentally friendly farming practices—including the use of nutrient-rich cover crops and beneficial insects, birds, and biologics—that today comprise "sustainable farming." In fact, Christine went on to help draft the first California Code of Sustainable Winegrowing in 1999.
Hook & Ladder: A New Beginning
After the sale of their acclaimed DeLoach Vineyards in 2003 to French vintners Boisset Family Estates, Cecil and Christine continued to farm and make wines from more than 148 acres of vineyard in Russian River Valley—and moved on to their next winery project.In 2003, they launched Hook & Ladder Winery on Olivet Road, just down the street from their original DeLoach Vineyards. Named for Cecil's 17-year career as a San Francisco firefighter, Hook & Ladder is helmed today by grandson Jason DeLoach, an accomplished winemaker who joined the winery in 2006. Hook & Ladder is an "estate" producer, specializing in small bottlings of Pinot Noir, "Old Vine" Zinfandel, Chardonnay, Cabernet Sauvignon, and Bordeaux-style blends sourced from the family's sustainably-farmed vineyards in Russian River Valley and its sub-appellation, Chalk Hill. The winery also produces and sells estate-grown Olive Oil from trees grown at their Los Amigos Ranch.These days, Cecil and Christine can often be found at the winery they founded, helping out in the office, cellar, and occasionally in the tasting room, which is festooned with fire station t-shirts given to the winery by visiting firefighters from all around the world.
A Cross-Country Journey
On June 1st, 1973, Minot, North Dakota native Clint Severson loaded up his Chevy van and drove across the United States in search of business opportunities. After stops in New England, Florida, and the southwest, he settled in California—and entered the medical diagnostics business. His family soon followed him. Clint's first business experience was raising a calf on his uncle's farm outside Minot at the age of 12. Always close to his North Dakota agricultural roots, Clint and his father Howard (a former Minot Grain Elevator Manager and Minot City Councilman) planted a vineyard in Sonoma County, California shortly after their move. They sold their crop to Cecil and Christine DeLoach, pioneer winemakers in the Russian River Valley who also happened to be their neighbors.
Building Hook & Ladder Together
Clint, Cecil, and Christine now own Hook & Ladder Winery together, named in honor of Cecil's career as a San Francisco firefighter. The vineyard that Clint and Howard planted together still supplies the grapes used to make Hook & Ladder's Severson Ranch Pinot Noir, along with its distinctive off-dry Severson Ranch Gewurztraminer. While these and other Hook & Ladder wines are enjoyed throughout the United States, they feature particularly prominently in Clint's home state of North Dakota—for instance, at the Hook & Ladder Wine Bar at the Minot State Summer Theater, the annual Norsk Høstfest, and various community and charitable events throughout the year.
What began with a firefighter's dream and a family's commitment to the land has grown into a multigenerational legacy. Here are the key moments that shaped Hook & Ladder and helped define Russian River Valley itself.
Firefighter and son of legendary SF barber Cecil De Loach, becomes pioneer of Russian river valley wine industry.
Hook & Ladder Winery is born on Olivet Road, just down the street from the original DeLoach Vineyards.
The Hook & Ladder tasting room opens, becoming a destination for wine lovers and firefighters alike, who contribute t-shirts and patches that now adorn the walls.
Jason DeLoach comes on board as winemaker, eager to explore the remarkable diversity of the family's Russian River Valley and Chalk Hill vineyards. His curiosity and commitment to expressing each site's unique character shapes Hook & Ladder's winemaking philosophy.
Hook & Ladder expands its portfolio, introducing new wines that showcase the breadth of the estate's terroir. From Cabernet Sauvignon to Gewurztraminer, the expanded lineup gives customers more ways to experience the family's diverse vineyards.
Sebastopol artist Dom Chi (Dominic Padua) brings his organic, nature-inspired vision to Hook & Ladder, creating a breathtaking mural that transforms the tasting room. His swirling compositions of waves, rooting trees, and life cycles perfectly capture the winery's connection to the land.
Hook & Ladder builds an outdoor stage, creating a new gathering place for live music and community events. The venue brings neighbors, wine lovers, and music fans together—continuing the family's decades-long commitment to Russian River Valley's vibrant community.
